Perfect beachy-waves are like the holy grail of hair, and it takes a lot of styling effort to get the desired result (despite the myriad products that are designed to deliver the look). So if you’re sick of trying, and want just the right amount of volume and texture all the time, check out Arrojo’s American Wave System.

Unlike perms of the past, this professional treatment uses ionic technology to amplify the texture of all hair types—and it can be tailored to the look you long for. The American Wave System is available at over 100 salons across the country, and you can check out this video for an inside peek!