It’s never too early for good skincare habits

If you’ve ever wondered how French women manage to look so good all the time, one reason is their staunch commitment to skincare. In fact, most French moms make it a point to take their girls to a pharmacy for a good product regimen at a young age. How young is young? I’m sure it varies from family to family, but with the launch of Chantecaille Bébé, it could be mere hours after being born.

When Olivia Chantecaille (founder of the eponymous makeup and skincare range) had her first child, she was nervous about what she put on her skin—as many of us are/were. After searching for a high-end product line with all of the luxe and none of the yuck (and not being able to find one), she did what any mom with her own successful brand would do: She created her own. Hence, Chantecaille Bébé was born, and the first members of this 100% organic COSMOS-certified product family are the Wild Moss Rose Body Lotion, Flower Petal Hair & Body Wash and Orange Blossom Face Cream.

Beyond being the toddler equivalent of La Mer, the airless packaging protects the preservative-free products from contamination while letting you squeeze out every last drop without the tube getting all mangled (quelle horror!)—which is a good thing considering the prices start at $48.

With a fourth product launching Spring 2017 and more in the works, Chantecaille Bébé is proof that there’s still room for growth in the baby beauty category, and that it’s never too early to start taking care of your skin!