Color correction for your smile

We’re all familiar with the concept of color-correcting makeup, and how certain clown-like hues miraculously neutralize beauty concerns like dark circles (peach) and redness (green). If you are (or ever have been) blonde, you’re likely aware of the power of purple shampoo and its ability to brighten color and neutralize brassiness. These aren’t the only situations when you can spin the color wheel to your advantage, and now you can apply this notion to your teeth.

Sure, you can bleach your teeth at home or at the dentist’s office, but if peroxide isn’t your thing (or you have super-sensitive teeth or gums) PopWhite Whitening Primer + Toothpaste may be worth a try. Once you get passed the purple color that you think is going to stain your teeth, you’ll see the drug-grade blue and red pigments deliver gradual smile-brightening without the need for strips or trays. This tooth-friendly formula also contains Xylitol (also found in chewing gum) to reduce plaque and reinforce enamel along with coconut oil—and we’ve all heard about the benefits of oil pulling (whether we’ve tried it or not). This innovative oral-care line also includes the PopWhite Whitening Toner + Oral Rinse (yes, it’s purple, too) and these two products come as a bundle for optimal improvement. According to the company, users see an average lightening of four shades lighter in just two weeks of normal brushing and swishing—which you’re doing anyway so why not give it a whirl if you want a whiter smile?