A new way to keep colored hair healthy

As a former platinum blonde, I know first-hand how hard bleaching and highlighting can be on the hair, and I wouldn’t have made it as long as I did without Olaplex both in the salon and at home. These professional and DIY hair-strengthening treatments have become wildly popular, and you’ll be hard-pressed to find a colorist who doesn’t use them, especially when lifting the hue of any shade of hair (and if your colorist doesn’t use something to protect your strands, you might want to find a new one who does).

The good news is that Olaplex isn’t the only damage-prevention game in town, and L’Oreal Professionnel’s Smartbond is the newest bond-strengthening kid on the block. Similar to Olaplex, there’s an in-salon product that’s mixed into hair color or lightener before it’s applied, another one that’s used before shampooing once your color is complete, and a take-home product to help keep hair looking and feeling healthy between appointments.

Ideal for damaged, dull, colored, highlighted and platinum blondes, this combination treatment boosts softness and shine, increases hair strength and helps your strands resist the stress that comes along with color services.

The bottom line is, if you color your hair, you need to take preventative measures to keep it happy and healthy—so don’t even think about changing your natural hue without Smartbond or a similar treatment!