Your smile is worth this splurge

After more than four decades on this planet, I’ve managed to only have one cavity (and the one I did get was while I was pregnant so it was totally my son’s fault). I never really second-guessed my Colgate, Crest or other drugstore brand of toothpaste—despite using fancier (read: more expensive) ones that have been sent my way over the years. But then I tried a sample of Marvis, and I can guiltlessly admit that I’ve stepped up my toothpaste game (and I don’t think I’ll ever go back).

I don’t quite remember how or when I received a trio of travel tubes, and I busted out the first one when I went to Mexico last month. Then I took a second with me to New York a week later, and I immediately ordered the Classic Strong Mint from Amazon en route home. Another great thing about Marvis is the range of flavors, which includes jasmine, ginger, cinnamon, licorice, aquatic mint (I’m assuming this is wintergreen-ish), a whitening version and limited-editions that you honestly couldn’t dream up.

Hailing from Italy, you’ve probably seen Marvis in a magazine story about a celebrity or socialite’s must-haves (frankly, because it’s very photogenic). But the good news is you can treat your teeth like an A-lister for less than you’d think. Ringing in at about $10 a tube, it really only costs about a Starbucks-run more than the toothpaste you’re currently using—but you can’t put a price tag on the fancy feeling you get every time you use it. Am I right?