A customized SkinCeuticals serum? Yes, please!

The annual SXSW Film Festival in Austin is much more than a showcase for movies. Brands and influencers flock to the Texas town to meet and greet, party it up and, of course, generate buzz for all sorts of new products and services. At this year’s festival a few weeks ago, a major beauty launch was revealed, and it’s SkinCeuticals’ D.O.S.E. personalized corrective serum.

This innovative technology begins with machine that acts like a miniature skincare factory that produces lab-grade formulations on the spot within minutes. (No more filling out questionnaires online and waiting for your bespoke formula to arrive on your doorstep.) Working with a skincare professional, consumers complete a tablet-based assessment to identify key skin concerns (including fine lines, wrinkles and discoloration), and the information is transferred to the D.O.S.E. machine. From there, the appropriate active ingredients are mixed and dispensed, along with a custom label that features a unique bar code for easy replenishment.

No word on when the D.O.S.E. technology will be available, but I think it’s safe to assume this service will be offered at dermatologist and plastic surgeons’ offices where SkinCeuticals is currently sold. Stay tuned for updates about this exciting development!