Skincare for those who like to keep things simple

I’m all for serious skincare, and over the years I’ve learned how to decipher product labels and ingredient lists. This doesn’t come easy for everyone, and if you feel like you need a degree in chemistry to keep up with the latest (or figure out which product is best for your skin concerns), you’re not alone. That’s why I was intrigued when I came across a new brand called No B.S., because frankly, sometimes we all want to keep things simple.

Offering potent plant-based products with ingredients you can totally pronounce (think aloe vera, lavender oil, cucumber and green tea), No B.S. is a breath of fresh air in the skincare world. The straightforward range includes a cleanser, antioxidant serum, face and body moisturizers and a retinol—because these are really the only products you need if you like to keep your routine lean and mean. The ingredients are scientifically proven to do what they say and you won’t find anything questionable, such as parabens, sulfates, artificial fragrances and the like.

Best of all, the prices max out at $50 (for the retinol) so you can “green” your entire routine without breaking the bank.