Your favorite Kiehl’s products are getting “cleaner”

Everyone has at least one go-to product from Kiehl’s (or in my case, several) and one of our favorite brands kicked off 2019 with a BIG announcement… [Drumroll, please.] By the end of the year, each and every Kiehl’s product offering will be reformulated to be paraben-free!

The first product to get the paraben-free treatment is the iconic Ultra Facial Cream, which has had a coveted spot in my skincare lineup quite a few times since its debut in 2006. The ideal daily hydrator for virtually everyone, the lightweight cream delivers an instant surge of moisture and helps prevent it from evaporating for up to 24 hours—and apparently you won’t even notice the formula changed other than the fact that the paraben-free version leaves skin more than twice as hydrated. (BTW, 10 jars are sold around the world every minute!)

It took five years and 114 different versions to get Ultra Facial Cream 2.0 just right, and I can’t wait to see which products go paraben-free next!