Bobbi Brown is back with a new makeup line

Perhaps you knew that Esteé Lauder purchased Bobbi Brown’s namesake line four years ago (or maybe you didn’t), and today’s big beauty news is the launch of a brand-new collection that has a decidedly different spin than her original. What started in 1991 as a tightly-edited collection of universally-flattering lipsticks looks dramatically different in 2020, and Brown’s new Jones Road is much more suited to (most of) our modern approach to makeup. 

With a commitment to clean ingredients, this pared-back assortment is all about multi-functional essentials, including the use-everywhere tinted Miracle Balm, Just a Sec cream shadow (coming soon), The Mascara, Cool Gloss, The Best Pencil (for eyes—also coming soon) and Sparkle Wash liquid eyeshadow (I’m all over this one once it’s available).

Decisions, decisions… I just might have to go for The Start-Up Kit to give my makeup routine a reboot for fall, because I’m really enjoying the look below…