You won’t believe a mascara can do this

It’s safe to say that mascara is a makeup must-have for most of us, and we’re all pretty aware of its temporary nature. I personally never gave any thought to the fact that the color associated with mascara washes down the drain at the end of the day—but what if it didn’t have to?

This is why I did a double-take when I learned about Rimmel’s Volume Colourist Mascara. In addition to all the lengthening, strengthening and instant color you expect after a few swipes of any mascara, this innovative lash product also features a semi-permanent tint that actually sticks around after you’ve washed off your makeup (once you’ve used it for a while). It’s important to keep in mind that the results are gradual—and the tint will begin to fade once you stop using it—but this is a game-changer for those of you who have light lashes.

You’re welcome!