The newest self-tanning brand on the block

The faux tan is in full swing here at IBB headquarters, and I have a new brand to thank for my gorgeous golden glow. It’s called Madame LA LA, and get ready for it to make a splash here in the U.S.

Hailing from the U.K. (as most top-notch self-tanning lines do), Madame LA LA delivers deep, dark, rich color—plus myriad other benefits for your skin. First, the tinted mousse lets you see where you’ve applied it so you can blend appropriately, and then it dries quickly so you’re not wasting time waiting to get dressed. The formula is designed to hydrate and nourish skin with coco water extract, aloe vera, green tea and vitamins A and E as color develops over the next three hours—and with proper care your color can last up to 10 days! Even more, this is a great product to use in the morning since it also contains skin-perfecting pigments along with instant color to minimize flaws as you get your glow on. Oh, and there’s absolutely no self-tanner smell, I promise!

I’ve been using Madame LA LA to kick off my week with sunkissed color and I’m able to keep it going strong with one application of a gradual self-tanner midweek. So far I haven’t experienced any blotchiness as color fades, making this a really low-maintenance way to go for the gold. Keep in mind I’ve been using the original version, but it comes in light as well. (Madame LA LA recently launched the West Coast Face Bronzing Serum, too.)

At the moment you can find Madame LA LA at Nigel Beauty Emporium in Los Angeles, but I have a feeling this bronzing brand is going to be huge here in the States!

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