This Japanese import is all about mega-moisture

It seems like all eyes are on Korean skincare these days, but Japan is another Asian country that has a lot to offer our complexions. Known for coveting flawless, porcelain-like skin, Japan has brought us major brands like SK-II and Shu Uemura, but these lines come at a premium price. Japan’s number-one mass skincare line debuted here to much fanfare just a few short years ago, and Hada Labo has become a go-to for those in the beauty-know in the time since. 

Hada Labo’s philosophy is “Perfect and Simple,” and this import strives to deliver effective skincare products without unnecessary ingredients and additives. But one ingredient that Hado Labo includes in each and every one of their products is hyaluronic acid, and this amazing hydrator can hold up to 1,000 times its own weight in water, which means it’s ideal for plumping up your skin and smoothing out fine lines and wrinkles.

This past weekend I treated myself to a rather involved at-home facial, and the new Ultimate Anti-Aging Facial Mask took center stage. After applying this cotton sheet mask for 10 minutes (and my skin drank up just about every last drop of its anti-aging serum) my face was left smooth and soft with nary a line in sight. The mask itself stayed in place the entire time, and there’s no messy removal process, which makes it super-easy and enjoyable to use.

Since no DIY facial is complete without a serum, I followed the mask with Hada Labo’s new Anti-Aging Hydrator. Packed with hyaluronic acid as well as a gentle retinol complex, this serum absorbed quickly, and didn’t get in the way of the additional serum, moisturizer and facial oil I applied afterwards. I will definitely keep this serum in the rotation because it provides moisture AND retinol for a hydrating/anti-aging double whammy.

These are the first Hada Labo products I’ve tried, and after seeing the results I’m looking forward to checking out the rest of the line the next time I’m at Ulta. And you should, too…