Hypercolor hair dye is a real thing

Yes, you read that correctly—and yes, there’s a hair color that changes with temperature. It’s called FIRE and it’s the brainchild of a London company called The Unseen. (Just do yourself a favor and click here to see it in action.) While you’re at it, check out their other color-changing products that include leather goods, scarves, candles and more.

The semi-permanent dye launched during London Fashion Week, and is currently available in colors ranging from bright red to pretty pastels—but not in the U.S. just yet. Stayed tuned for updates because I’ll be keeping an eye on this one.