How COVID has affected our beauty habits
Beyond going a mind-blowing 16 weeks between my pre- and first post-pandemic color appointments, I’ve definitely noticed a seismic shift in my beauty habits—and I’m sure you have, too. From less makeup-wearing and more hair-washing (since I no longer have the luxury of doing virtually sweat-less Pilates reformer classes) to performing several personal maintenance tasks that used to be outsourced myself, I wouldn’t have believed you if you had told me this would be going on eight months ago. (And this basically applies to my entire life, too.) Well, guess what? It’s not just you. Check out these numbers from Premise Data, who surveyed 500 women about their pandemic beauty habits—and some of them may surprise you.
Nearly 39% of our respondents reported that their make-up and personal hygiene routines have changed because of mask-wearing working from home.
The use of makeup is down roughly 10%. (I honestly thought this would be more.)
17% say they are no longer wearing any makeup at all. (They must not be working and Zooming remotely.)
The use of oral-care and deodorant/antiperspirant products has remained steady. (Phew!)
The top makeup product right now is lip balm, and 48% of women said they use it daily. (I wish they asked how many times a day these women apply lip balm.)
Prior to the pandemic, the majority of respondents said they used an average of 3-5 personal products per day. As of September, 38.8% of respondents say they now use between 0-2 personal care products per day. (I want to see what using ZERO personal-care products looks like.)
But perhaps the biggest takeaway is that around 55% said they will not or aren’t sure if they will return to their pre-pandemic makeup routine, suggesting that the past eight months may have already changed how we’ll use products in the years to come. How do your pandemic beauty habits stack up?
