As my hair has gotten shorter and shorter, my blowdry-bar visits have gotten less and less frequent. But a major event in NYC (in this case the CEW Awards Demo) calls for proper prep, so my friends at Shadow PR set me up with an appointment at DreamDry. At least my hair would be one thing I wouldn’t have to stress about.
DreamDry is the brainchild of super-stylist Rachel Zoe (who I had the pleasure of working with years ago) and branding exec Robin Moraetes, and it’s every bit as fabulous as you’d expect it to be. Think a lot of white accented with black and chrome, modern light fixtures—and an iPad for your personal use at each station. There’s a menu of trendy styles, which runs the gamut from beachy waves to braids, you can add on a Kerastase treatment, and you can even pop in for an express style that skips the washing. The retail area at the front of the salon is equally chic. Kerastase products. (Maj.) The full line of Oribe. (Beyond.) And Vita Fede jewelry. (I die.)
When I walked in I was afraid I would get laughed at for scheduling a blowout for my newly-shorn locks. Instead, I got a warm greeting and was offered a wide selection of refreshments. My stylist, Julia, was sweet, soft-spoken, and she had mad head massage skills. (Confession: I was kind of hungover and forgot to write her name down so I may be wrong.) After a leisurely wash, she asked a few questions about what I was thinking, where I usually part my hair, and if I had any product preferences. When she spun me around 20 minutes later, I had exactly what I had wanted… Straight, smooth, shiny hair with a deep side part.
The only downside: The only DreamDry locations are in New York City’s Flatiron and Columbus Circle. But just like Rachel has a penchant for stacks of bracelets, rings and necklaces, I have a feeling she won’t be stopping at two…
