This innovative line makes it easier to do your makeup

Sometimes you don’t realize you need something until you discover it exists, and that’s exaclt what happened when a sponsored post for Whoosh Beauty popped up on my Instagram feed. Always one for a clever tool that gets an essential task done better, I didn’t hesitate to tap to learn more about the Flex & Curl Mascara—but not because I’m in the market for a new tube. (It does feature a unique bendable brush, though.) What caught my attention was the Lash Shield that comes along with it. 

This small piece of plastic works double duty to first ensure your mascara doesn’t get anywhere other than your lashes (like, say, on your lids—which is super-annoying). At the same time, it also helps separate lashes as you apply to prevent clumps. And since you can really get in there without worrying about mascara migration, it helps add a bit of curl as well.

As I continued to explore Whoosh Beauty’s offerings, I came across the MMS Bag, which is one of the coolest makeup bags I’ve seen in a while. I love a carryall that keeps my stuff organized, and this case features suction cups for tubes, palettes, pots, etc., elastic brush holders, a removable case you can throw in your handbag and a cinch section for all your other products. You can also add on the lighted MMS Mirror to create a pop-up vanity that gives you good lighting no matter where you find yourself applying makeup. With lots of storage and a zip-around closure, it’s just what you need for your next outing, whether it be to the office or half-way around the world!