FINALLY! An effective vitamin C formula you can get at the drugstore…

If you’re not using a vitamin C antioxidant serum every morning, I bet one of the reasons is the hefty price tag. I get it… Plunking down more than $150 for one skincare product can be a tough pill to swallow—even if it’s one of the best ways to prevent visible signs of aging and improve the appearance of your skin. But if you’ve already made the investment (good for you!), you can be happy about the debut of La Roche-Posay’s Active C10 as well, because at $52.99, you can save money moving forward, too!

In case you need a refresher on vitamin C, this potent antioxidant neutralizes the free radicals that damage the skin at a cellular level, in turn causing fine lines, discoloration and loss of elasticity. (Keep in mind, vitamin C is not a replacement for sunscreen, and the two should be used together to protect skin from free radicals and UV damage).

Active C10 contains 10% pure, stable L-ascorbic acid (the most effective form of vitamin C, according to research) packaged in a specially designed tube that protects the cream from the light and air that can degrade its potency. In addition to containing the highest concentration of vitamin C available in mass stores (you can get up to 20% through doctor’s offices and prestige retailers), this formula also contains hydrating hyaluronic acid, vitamin E (another antioxidant that works synergistically with vitamin C) and soothing thermal spring water.

And according to a clinical study performed by La Roche-Posay, a mere four weeks of use yields a 30% reduction in fine lines, 23% reduction in dullness and 32% reduction in uneven skin tone. So now you have no more excuses for not using a vitamin C serum along with your sunscreen every morning…